Every once in a while, we pull our heads up from the fray of running a two-person marketing agency, and wonder to ourselves, “what is X talking about?” Not like, in a rude way, like how our teenaged children say it, but seriously, out of curiosity, what are they talking about these days? In this new series, we’ll look at a new company’s website each week, and write around 200 words worth of our honest feedback about it.
Today we’re going to take a look at what GitHub, the developer product company that started it all, is talking about. The way we’re going to evaluate it? We’re going to pull the H1 and H2 from their website and make some snap judgements. Just what the internet needs! Here we go:
Let’s build from here
The world’s leading AI-powered developer platform.
The first prominent GitHub H1 of note that most people can remember was something about “Social Coding.” “Building” is the new coding, so it’s no surprise to see that here in it’s place. It’s also very nice to see the same general sentiment expressed in the headline: “Let’s” is pretty social. So generally speaking, they’re talking about building, together. We can dig that.
The H2 is where things start to get starkly modern and very 2024. “The world’s leading AI-powered developer platform” leaves no question about what really matters to GitHub at the moment – integrating the most transformative technology of the 21st century into the largest, most robust community of builders.
We think this is a powerful combination, a potent one-two punch, one that really answers all the questions you need answered, in a very brief and concise package. We also like how it’s very clear what the three main messages they’re trying to convey are:
- World’s leading - positioning themselves above all other competing products
- AI-powered - using Artificial Intelligence as a fundamental part of how they deliver values
- Developer platform - (sort of) answers what it is
Getting all of this down into eleven words and two lines? That’s not easy to do. One of the main ways we evaluate messaging like this is whether or not it makes us want to scroll down to learn more. By that measure, this is successful – and we definitely know what they’re talking about.